7 Reasons to Offer EV Charging at Your Business
Installing an EV charger at any business or organization can be a great way to attract new customers, maintain employee satisfaction, boost your sustainability, and literally get yourself on the map.
The topics of sustainability and saving the environment are becoming more mainstream than ever with the world climate crisis soaring. Companies are looking for ways to become more sustainable and therefore do their part to help curb the climate crisis while also encouraging employees and customers to do the same. This is where using EVs and installing chargers comes into play. Companies that adopt this growing trend can reap the benefits of offering EV charging, get tax breaks, improve branding, and much more.
The benefits are vast, and the cost is lower than you may expect. With electric vehicles becoming more popular than ever, investing in EV charging today seems like a better bet than ever before.
Thinking about getting in on the EV charger trend? Here are seven benefits to installing an EV charger at your business
1. Attract new people to visit your business – get on the map
Adding an EV charger on-site gets you on the map, literally.
It’s quite simple: anyone who drives an electric vehicle knows that they must plan their journeys (especially long ones) according to where chargers are located. EV Drivers today use maps that display where charging stations are located, so when you install an EV charger at your location, you’re getting your business on the map. This makes people aware that you have a charger, encouraging them to stop by while boosting your brand’s reputation, as one that is making a difference and caring for the environment.
Even the fastest chargers take 15 minutes to charge a car and therefore drivers will have to entertain themselves while waiting… by visiting your business in many cases. This is a great deal for shop and even restaurant owners who want to attract new business and customers while doing their part in keeping the environment green.
Installing EV chargers also keeps people coming back to the same store or network of stores, therefore promoting brand loyalty. If a customer knows that a certain chain has chargers, s/he may consistently visit, knowing that they can find a charging solution while getting their errands done.
2. Generate revenue while reducing your carbon footprint
In addition to the tax benefits that we’ll touch on in a bit, installing EV chargers at workplaces can give you the chance to generate an additional source of revenue while keeping the atmosphere around you clean(er).
EV Meter chargers give business owners the opportunity to tailor their charging stations to their business needs by controlling who pays for the charging and how much they pay for it. For example, an office building may decide to open their chargers or offer a discount for employees identifying with their company key card to charge their cars, while other visitors in the building pay a regular fee. Other businesses offer the charging station as a free service. However as the number of EVs on the roads spike drastically in the coming years, offering EV charging for free will no longer be a sustainable model.
These methods work. EV chargers themselves create an additional stream of revenue while encouraging EV drivers to visit the business location on a regular basis.EVs help brands to attract loyal customers while giving employees incentives to drive an EV to work.
3. Promote sustainability and corporate social responsibility
Sustainability is a hot word today, and we are constantly hearing about companies trying to go green, reduce their carbon footprint, and do their part to save the environment. It’s become somewhat of an expectation that in today’s day in age, companies exhibit corporate social responsibility and do their part to protect the environment.
Installing EV chargers is one of the most significant ways to make a true impact on your company’s sustainability model. By installing an EV charger on-site, your business is doing its part in changing the EV landscape, by giving EV drivers access to charging stations. This is a critical step in promoting the purchase and use of EVs, as drivers have to make sure they will be able to charge along the way if necessary (a major fear in the eyes of many that are considering purchasing an EV )
4. Futureproof your business
Businesses that implement EV infrastructure are investing in the future of their business.
Current trends show that electric car sales are increasing on a regular basis. Looking at stats from 2010, it may have seemed impossible to predict or imagine the expansive popularity of EVs. The pandemic helped. With people staying home more and attempting to keep our environment clean, EV sales are continuing to increase at staggering rates.
Despite the fact that the U.S. is seeing the slowest growth of EV sales, numbers are increasing consistently. In some ways, this is an advantage for companies that are not yet in the market. As the infrastructure continues to grow in the United States, early adopters of EV charging tech will give them the upper hand in offering services that many of their competitors will be lacking.
5. Make it a part of your benefits package
Adding EV chargers in a company’s parking lot can be included as part of employees’ benefits packages. In other words, when new employees come in and are discussing terms including vacation and sick day, hours, etc., employers can offer EV charging stations as a benefit for the employee from the get-go.
While this may seem small and relatively insubstantial, these small gestures are what keep employees around and make them feel heard and appreciated. Even if an employee doesn’t have an EV when s/he starts working at the company, they will enjoy the idea of having access to a charger if necessary, in the future.
Having EV chargers is also a statement in the eyes of interviewees at the company. Presenting the idea of having EV chargers to people interested in working at the company shows a lot about the company’s personality and ideals. It shows commitment to sustainability and the planet’s future, a potential breaking point for many potential bags.
6. Tax rebates or breaks
Governments across the world are making noticeable efforts to encourage the adoption of EV vehicles. This includes promoting the relevant infrastructure. After all, if there aren’t chargers, EVs can’t become a part of our everyday future.
This is exactly why the U.S. and other governments have created incentive packages as well as subsidies for those who decide to take on the responsibility of installing EV chargers at the workplace. Tax credits can be given in the U.S. at a federal, state and/or local level.
In the U.S. federal tax credit is given for EV owners (up to $7,500 per charging port). Businesses that turn their fleet electric can also claim this benefit. The benefit includes installing EV charging stations so that employees can charge on-site. Depending on state and local laws and regulations, businesses that go electric and install EV charging stations may also be eligible for more tax breaks and incentives. In certain cases, these benefits can foot 100% of the cost of installing electric vehicle infrastructure, making it an almost no-brainer for businesses considering making the move.
If your business is located in California, you’re in luck. California has the most robust EV incentive program for businesses out of any state in the U.S.
7. Be an industry leader
The world needs certain companies to come forward and promote new technologies and ways to help our environment remain green and functional.
Today, we’re still at the crossroads that new companies can get in and become industry leaders in the EV scene. While many major companies have already announced bold initiatives to reduce and eliminate carbon footprint, there is still the opportunity for new companies to get in on the trend before it’s too late (and like every trend, there will become a point that charging stations are so popular that the advantage of purchasing one diminishes.
This is why getting in on the game at this point is essential. Companies that choose to wait for the idea to expand and for more people to buy EVs will most likely miss the opportunity.
EV chargers: A chance for companies to set themselves apart in today’s landscape
The benefits of installing EV chargers on your campus or commercial property are wide and vast.
The issue is that many businesses are overwhelmed with the thought of getting involved in the EV market.
EV Meter offers these businesses various advantages that make the transition to electric mobility easier than ever. Our chargers combined with our backend system is the ideal situation for any business, combining sales, energy systems, billing, and more. With our weather-proof and future-proof level 2 AC chargers, you’ll know that you’re investing in technology that will last for years. Even better, our chargers use smart energy management techniques to balance electricity to make sure you’re not wasting any.
Interested in learning more about the EV Meter chargers for your business? Book a call now.